We love Buffer! The Buffer story is the perfect example of a lean startup. For those of us who know Joel Gascoigne personally it’s an amazing story of following the customer development framework, developing a simple MVP, raising funds from your customers, sticking to your beliefs and most importantly focusing on helping customers. As a bonus, here’s how Buffer’s culture is all about customer happiness.
This is a fantastic example of real customer development. I deliberately chose this homepage image to show how far Airbnb has come. The infographic within the article explains the story of the founders and gives a real insight into their approach to validating their hypothesis. This is my favourite article of the bunch because it has few words and explains their application of the concepts of lean startup and customer development so well.