Prime8 has gone all ‘Nicole Kidman’ on us this week and had a facelift. He reckons he was looking a bit grumpy and ‘complicated’ so he’s gone and had all the creases straigtened out. He now looks all useful and bang-on trend wouldn’t you agree?
So with this renewed youthful vigour, lets have a look at this weeks hot-web action…
How to do usability tests on your websites and apps
This is one of the most educational things we’ve read this year. A 2 part dissection of how people interact with digital media and how most websites, apps and online tools can be drastically improved. It’s both a psychological marketing study AND design-led case study. Read parts 1 and 2 here and here.
How to write the best cold email sales pitch ever
Has anyone ever had much success generating new business by sending cold emails? Is it a valid way of approaching potential new customers? Done right, yes.
500 SEO tips
SEO is a big ol’ subject. There’s a lot of facets to doing it well and to a noob it can be a pretty daunting task to bring a quality SEO campaign into your marketing. Here’s a monster list of 500(!) tips to take into consideration and get you moving to an optimised nirvana.
A brainwave-controlled virtual city Some tech-heroes have created an app that uses beats in music GENERATED BY YOUR BRAINWAVES to create an ever-changing virtual cityscape that you can ‘walk around’! Check it out(man).
A ‘geek’ approach to marketing
We live in an gloriously exciting age of marketing. Anyone can use commonly available digital tools to grow and promote their business – the skill is in the innovation and originality of how you use those tools. Here’s a quick case study of a geek approach to marketing
The ultimate landing page
The art of crafting the perfect landing page to promote your business and sell your products is a notoriously difficult one. When people arrive on your site, the page must immediately grab their attention and psychologically persuade them to sign up or buy from you. Booking.com may well have nailed it though. Is this the most persuasive sales page on the web?