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Prime8: The weekly web roundup 17/05/2014

16th May 2014 0 comments Article Uncategorised
Prime8 has gone all ‘Nicole Kidman’ on us this week and had a facelift. He reckons he was looking a bit grumpy and ‘complicated’ so he’s gone and had all the creases straigtened out. He now looks all useful and bang-on trend wouldn’t you agree?
 
So with this renewed youthful vigour, lets have a look at this weeks hot-web action…

How to do usability tests on your websites and apps 

This is one of the most educational things we’ve read this year. A 2 part dissection of how people interact with digital media and how most websites, apps and online tools can be drastically improved. It’s both a psychological marketing study AND design-led case study. Read parts 1 and 2 here and here. 

How to write the best cold email sales pitch ever

Has anyone ever had much success generating new business by sending cold emails? Is it a valid way of approaching potential new customers? Done right, yes. 

500 SEO tips 

SEO is a big ol’ subject. There’s a lot of facets to doing it well and to a noob it can be a pretty daunting task to bring a quality SEO campaign into your marketing. Here’s a monster list of 500(!) tips to take into consideration and get you moving to an optimised nirvana. 

A brainwave-controlled virtual city 
Some tech-heroes have created an app that uses beats in music GENERATED BY YOUR BRAINWAVES to create an ever-changing virtual cityscape that you can ‘walk around’! Check it out(man). 

A ‘geek’ approach to marketing 

 We live in an gloriously exciting age of marketing. Anyone can use commonly available digital tools to grow and promote their business – the skill is in the innovation and originality of how you use those tools. Here’s a quick case study of a geek approach to marketing 

The ultimate landing page 

 The art of crafting the perfect landing page to promote your business and sell your products is a notoriously difficult one. When people arrive on your site, the page must immediately grab their attention and psychologically persuade them to sign up or buy from you. Booking.com may well have nailed it though. Is this the most persuasive sales page on the web?

GGA’s website of the week:

Here’s a responsive, product-driven video catalogue for ‘Dick’s Sporting Goods 2014 Running Campaign’ that creates an immersive and cinematic experience to take online shopping to the next level. 

Want to feel all smug and have the Prime8 delivered direct to your inbox every Saturday? Just go here and give us your email address. Oh go on, you know you want to.

Until next week…

Tags: design, development, digital, growth hacking, marketing, prime8, seo

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