Prime8 was actually being well-behaved for a change for most of this week. He was solemnly remembering all the soldiers who lost their lives on D-Day all those 70 years ago fighting across a Europe that had become steeped in xenophobia, anger and fascism. He was meditating on the fact that these brave souls died to protect us against these things so we can live in a free and tolerant world and was, for once, at peace with himself.
Then he remembered the recent European election results and pretty much lost his s**t again.
If only there was a historical precedent that could tell us whether Europe embracing xenophobia is a good or bad thing, eh?
“Lest we forget”? Quite.
What we really learned about Apple at WWDC
This week Apple made some big announcements at the World Wide Developer Conference. Along with a brand new coding language for developers to build apps (called Swift) it also announced a new OS called ‘Yosemite’. But, underneath all the pomp and circumstance, what did we REALLY learn about Apple’s future plans? Here’s a (slightly satirical) look at the whole affair.
How to do ‘onboarding’ properly
Onboarding is the process of getting people to sign-up and adapt to a new service or product via a website (think how LinkedIn or Facebook familiarises you with its features when you first signup). It’s becoming a bit of an art form to do onboarding effectively. Here’s a great slide share on how slack.comhas created a world-beating onboarding process for its users.
Marketing tips from a few tech giants
This blog is from a fella who has worked in the marketing departments of tech-monsters such as Facebook, Mint and Appsumo. In it he shares a few nuggets of what he’s learnt from his time there. He’ll probably be taken out by a sniper soon.
9 million users in 3 years! Here’s a case study of how tech startup Twibble grew their user base from a few 100 to 9 million(!) in just 3 years. And yes, we are vengefully jealous.
What’s a customer recommendation actually worth?
Here’s yet another KPI for your marketing pipeline (fnar). Do you know what value customer recommendations actually have for your business? Here’s an article stuffed with maths and stuff to tell you.
Never trust a shortened URL again!
Oh this is good. Here’s a cheeky site that enables you to type in a URL, edit that sites content, and then send a false link to the edited version to people. You know, for jokes.
GGA’s website of the week:
This is lovely. navigate your way around an undersea fantasy land because…. er…. Green Tea.