Prime8: The weekly GGA web roundup! 26/10/2015

This week Prime8 has been in geek nirvana (nerdvana?). What with the release of the new Star Wars trailer and the Back To The Future anniversary media blitz it’s been a great week! Downside is I haven’t actually seen my wife for 3 days so I’m guessing she’s just had enough of me wittering on about hoverboards and black X-Wings. 

Ah well, at least Han & Chewie will never leave me.

Here’s this weeks web roundup…

Killer magnetism

We’ll kick off with something every business needs help with; growing your email marketing database. Here’s how to use ‘lead magnets’ to give your contacts list a shot in the arm.

Everything on the web looks the same nowadays

Ever noticed that websites are starting to look exactly the same nowadays? There is a definite trend that has emerged in terms of web design that is resulting in the same layouts being applied across the board. But is this a bad thing or systematic of the fact we now know exactly what works best? Here’s part 1 of an intriguing investigation into the state of modern web UI.

You’re doing email wrong

Setting up and running email campaigns that win customers is a definite art form. Getting potential sales opportunities to move through your funnel (fnar) and convert is a tricky thing. Here’s a resource guide to doing just that by acting like a startup.

1st look inside Magic Leap

We love a bit of VR here at GGA. Here’s a sneak look inside Magic Leap, the the $2billion dollar VR startup, that shows how it can make CGI seemingly interact with the real world. It’s witchcraft I tell ya!

Decisions, decisions, decisions

Nowadays we have choices for everything on the web. The way we watch movies, listen to music, shop… we have multiple platforms for multiple formats and it seems this is causing us problems. Yep, the apparent overwhelming choices we are presented with on a daily basis is stressing ‘us’ out! Does the answer lie in the monopolies of old?

Successful startup makes massive PR gaff shocker!

Airbnb, the hotel industry disrupter valued at $25billion, has been ordered to pay back taxes to the San Francisco government totalling $12million. Seemingly shocked by the fact that a successful business should have to pay tax, they engaged in a bizarre advertising campaign around the city telling SF what it should be doing with then money. It was meant to be a playful of course but it has backfired quite spectacularly. Someone is definitely getting fired.

GGA’s website of the week:

Play retro and classic arcade games using your smartphone as the controller at Airconsole. What more do you need to know? Go and waste your entire day.

… and finally.

We simply had to do this didn’t we? Here’s 11 things Back To The Future got right about modern tech culture. I’m still waiting for self-drying clothes though, as are many people over the age of 80 i should imagine.

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