Google Analytics is jam packed with features so it would be slightly ridiculous for us to leave it out of this email, especially as its free! If you’re not using it, you should. With features like real time overview (see who is on your site RIGHT NOW) and audience overview (a broader range of who visited what page and when) you can see the virtual footprint of your users. At Green Gorilla Apps we utilise the goal functionality as often as we can. With goals you can set up a “funnel” in which you plot the ideal path you think your users should be taking. We use this for things such as sign up flows etc. Once set up you can see how many people are converting and where they are dropping off.
So you’ve implemented google analytics, you can see the pages your users are visiting and with goals you can see where they’re dropping off. With Mixpanel you can add events into your application and track when a user does them. Let’s say you run a to-do list app. When your customer adds a new list you can track this event, when they add a new item, track it.. when they complete that to-do item, track it!
You can then use this data to see the behaviour of your users! If 60% of your sign ups aren’t even creating a list, you know that you need to do more to help them do so.
Mix panel also has funnels, event segmentation (graphs and details on each event) and you can set up email notifications based on these events. Run an e-commerce store? Send an email with a coupon to users who made a purchase over £20.
Mix panel is free for up to 1000 users or 25,000 data points (events tracked).
Send your emails through SendGrid to track open and click rates
Sending email directly from your server, in my opinion, is a no no on many levels. When the email leaves your server – you have no idea what happens to it, did they open it? Did they like the content? Did they even receive it? And let’s not even get into the mess you’re in if you get marked as spam… No thanks.
SendGrid handles all of this for you and gives you an awesome dashboard detailing how many emails it’s sent, how many received them, how many opened and how many clicked. It even lets you know if an email bounces or if someone marked you as spam (How dare they!).